LIVE FULL PRICE, DON’T PAY FULL PRICE

VIEW OUR COLLECTION
A heavily edited image of Donald Trump with exaggerated makeup.
Motivational poster saying 'Wear Your Worth' with geometric patterns.
A man with blue makeup and beard in a suit with a flag background.
Monster truck with bold text warning others to back off.
Professional portrait of a woman with long dark hair in front of an American flag.
A distressed robot surrounded by scattered objects with the text 'AI scares me'.
A man with intense blue eyes, serious expression, and a suit, against a backdrop with flags.

New Arrivals

Lettuce Try Peace

$39.99
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Lettuce Try Peace

$34.99
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#1 Role Model

$29.99
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Tramp/No Kings Day Special

$25.00
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F’n A No Way!

$49.99
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F’n A What Now!?

$49.99
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Bold colorful text saying 'Live Life Full Price'.

It's More Than Just a Shirt

Living “Full Price” is a philosophy—one that can mean different things to different people. To us, it means never discounting ourselves for anyone or anything. That includes our morals, principles, and beliefs. For you, it might mean getting the most out of your job and ensuring your employer recognizes your worth.

When you wear our shirts, you’re making a statement: to hold yourself and others to a higher standard and to demand that they pay full price for your time, energy, and presence. So wear our shirts with pride. Never discount yourself for anyone—make them pay full price!